Actionable Web3 Intelligence platform Addressable has launched wallet-based retargeting on its platform, designed to give crypto marketers the kind of precision performance they’ve long lacked.
Let’s say a user learns about a project from a KOL and visits its website. They connect their wallet — maybe even interact on-chain — but ultimately drop off without converting. That intent signal is valuable, but traditionally, it’s been lost. With Addressable’s new wallet-based retargeting, marketers can now capture that user’s on- and off-chain identifiers and re-engage them later with tailored ad campaigns.
These campaigns can run seamlessly across high-impact channels — including X (formerly Twitter), Programmatic display on top crypto publishers, and Reddit — ensuring wallet-based audiences are reached wherever they spend time.
Instead of targeting broad, cold audiences, teams can focus spend on users who already showed interest, reducing cost-per-wallet (CPW) while boosting conversions.
Reactivating Users & Reclaiming Attention in a Distracted Market
Crypto’s growth teams have been flying blind when it comes to re-engagement. If a wallet connects and drops off, there’s usually no clear way to reach that user again. The result: broken funnels, missed conversions, and ad dollars wasted on new traffic instead of nurturing existing leads.
Teams can now:
- Re-target wallet holders (users) who visited but didn’t convert
- Re-target wallet holders who connected their wallets but didn’t convert
- Reactivate users who had already converted and bring them back to the fold
- Identify funnel drop-offs by understanding the identifying features of holders who do not convert
- Run omnichannel campaigns across multiple ad platforms from one interface
This is particularly relevant for retention-focused verticals like Exchanges, DeFi protocols, gaming projects, and wallet apps — all of which face rising customer acquisition costs and increasingly fragmented attention.
Wallet-based ads are just getting started
Addressable sits at the forefront of intelligent Web3 marketing. As the crypto space matures, there’s growing demand for marketing that goes beyond brand awareness and into measurable outcomes.
Retargeting may seem basic by Web2 standards. But in Web3 — where identity is wallet-first and user journeys are often invisible — it’s a technical and strategic leap.
For teams chasing growth in a bear market, the ability to bring back users who already raised their hand may be the most valuable marketing edge available.